Does Google Analytics require consent?
Often yes in the EEA if it is not strictly necessary. The practical test: does gtag/GTM load before the visitor accepts? Scan and see.
Don’t guess from a blog post
Whether you need consent depends on what GA collects, where visitors are, and how you configured it. PrivBeacon shows whether the tag actually loaded on the pages we fetch.
This is not legal advice. Check your website for free, then talk to counsel for the lawful-basis decision.
FAQ
Is GA4 exempt if I disable ads features?
Not automatically. If it still sets non-essential cookies or identifiers before consent, many EU sites still treat it as consent-gated. Scan to see what loaded.
Related
PrivBeacon provides automated privacy scans and document templates for informational purposes only. This is not legal advice. Consult qualified legal counsel before relying on generated policies or compliance scores for regulatory decisions.